Ideogram 4.0vs.Wan 2.7 Image Pro

Which one is better?

In our own test both are on par. Neither is in the arena. Wan 2.7 Image Pro has no API price.

Same task, the first image of each. The task with the biggest difference is preselected.

Ideogram 4.0: Product photography, first image from the fixed test run — Ideogram 4.08 out of 100

Wan 2.7 Image Pro: Product photography, first image from the fixed test run — Wan 2.7 Image Pro80 out of 100

Result for “Product photography”:Wan 2.7 Image Pro ahead

Prompt given to both modelsCreate a square premium product photograph of a brushed titanium wristwatch standing upright on dark green marble. The watch has a cream dial, thin black hands set to 10:10, twelve distinct hour markers, a realistic crown, and a dark brown leather strap. Soft window light from the left, controlled reflections, shallow depth of field, no text, no logo, no extra objects.

What the rating looks at: Materials, reflections, and fine details.

“Ahead”: better in all three rating rounds. “Slightly ahead”: a higher value, but not in every round.

Test protocol of the images

Both models receive the same archived prompt in exactly one request, and the first result counts. Files are normalized to 1,024 × 1,024 pixels without cropping. Provider resolution, randomness, quality tier and prompt processing can still differ. The images are a practical visual test, not a reconstruction of the arena configuration.

Character and detail

Ideogram 4.0: together, requested 2048x2048, stored 1024x1024 (Lanczos3 downscale), n=1, seed=provider random, provider default steps, generated Aug 14, 2026, 12:28 PM. Source

Wan 2.7 Image Pro: fal, requested 1024x1024, n=1, seed=1941203496, estimated cost $0.075000, generated Nov 1, 2026, 9:25 PM. Source

Protocol gradually-image-comparison-v1. Prompt SHA 256: 985a75b38642a9f0e5e0c0e0c67f1b7f67780d42bd2168fa24e9a7a7a94b0da6

Ideogram 4.0 image SHA 256: d63d24515e4c3a8b7feafecaf995a511433307ae5faae1a1c26b2f0289578af9

Wan 2.7 Image Pro image SHA 256: 0bd2cf4922b58d78d0e6ec3d804aaccd427e5317066816fdc039ca5c80f4de28

Infographic

Ideogram 4.0: together, requested 2048x2048, stored 1024x1024 (Lanczos3 downscale), n=1, seed=provider random, provider default steps, generated Aug 14, 2026, 12:28 PM. Source

Wan 2.7 Image Pro: fal, requested 1024x1024, n=1, seed=1839059937, estimated cost $0.075000, generated Nov 1, 2026, 9:26 PM. Source

Protocol gradually-image-comparison-v1. Prompt SHA 256: ed65cb4e6a51e2336f8b149ad4cbb16e020f07d527ad94362e719d2dcf91d94f

Ideogram 4.0 image SHA 256: f57e6f5b7ae9038953087720387aa4a901832a1794dbb5e3f337f9d3ef213d62

Wan 2.7 Image Pro image SHA 256: caa6b4e95e0676d9867358db906f1f029dd320960e9dd1b8300283a5e2723077

Product photography

Ideogram 4.0: together, requested 2048x2048, stored 1024x1024 (Lanczos3 downscale), n=1, seed=provider random, provider default steps, generated Aug 14, 2026, 12:27 PM. Source

Wan 2.7 Image Pro: fal, requested 1024x1024, n=1, seed=1277346407, estimated cost $0.075000, generated Nov 1, 2026, 9:24 PM. Source

Protocol gradually-image-comparison-v1. Prompt SHA 256: c67fd71e91304458a2feef5c91efa8677260fab0c0099a29a2c52cb579f5b2f3

Ideogram 4.0 image SHA 256: 59b59cf5294653460f06085eedcfeb676b8c50f88f58f038b32659841f0500dd

Wan 2.7 Image Pro image SHA 256: 1ed875886c86963322fdf329bf809943b96886fb4f373197e1654256316ac67c

Typography and layout

Ideogram 4.0: together, requested 2048x2048, stored 1024x1024 (Lanczos3 downscale), n=1, seed=provider random, provider default steps, generated Aug 14, 2026, 2:01 PM. Source

Wan 2.7 Image Pro: fal, requested 1024x1024, n=1, seed=1291974856, estimated cost $0.075000, generated Nov 1, 2026, 9:23 PM. Source

Protocol gradually-image-comparison-v1. Prompt SHA 256: 2e012c3d14ee5dd02203a94f394ca80a5038cdebd6032b25a8b8a221f2255419

Ideogram 4.0 image SHA 256: 088eabf7b8c37bd377011dd2649a2deeee49ffb903e4798a6930bb94144f1eb4

Wan 2.7 Image Pro image SHA 256: 4e860e01ecb53ed47d9a3ad2be57e9f2567e8dc010e44780615f71e30713f648

The numbers at a glance

Arena ratingfrom votes by users · higher is better

n/a

Ideogram 4.0

not in the arena

n/a

Wan 2.7 Image Pro

not in the arena

GraduallyBenchour own rating, 0 to 100 · higher is better

Ideogram 4.0

Rank 33 of 74

Wan 2.7 Image Pro

Rank 8 of 74

Price per imagedollars through the API · lower is better

$0.06

Ideogram 4.0

fairly cheap

n/a

Wan 2.7 Image Pro

no API price

Ranks among the 22 image models with an arena rating and the 74 with a GraduallyBench run; prices compared with 28 models with an API price.

Ideogram 4.0

Subscription: Free to use at Ideogram (Ideogram Free, with limited credits), more from ≈ €21.30 a month (Ideogram Plus, with limited credits). Through other providers from ≈ €9.59 a month (Krea Basic, with limited credits). 16 plans in Germany.
Via API: $0.06 per image, 100 images $6.
License: Open weights.

Wan 2.7 Image Pro

Subscription: At Alibaba from ≈ €6.39 a month (Token Plan Individual Lite, with limited credits). 7 plans in Germany.
Via API: No API price known. Access: API.
Weights: unknown.

Subscriptions only count plans that name exactly this model. Subscription prices include VAT, API prices are in dollars.

GraduallyBench from Nov 1, 2026 · API prices from Oct 28, 2026 · Subscription database from Sep 29, 2026 (34 days old)

All data side by side

The better value is bold. For ratings only when the gap is clear.

Kennzahl	Ideogram 4.0	Wan 2.7 Image Pro
Ratings
Arena ratingfrom votes by users, higher is better	n/a	n/a
Arena rank	n/a	n/a
Arena votesmore votes, a safer rating	n/a	n/a
GraduallyBenchour own rating, 0 to 100	59	73
GraduallyBench by task
Typography and layoutLegible text, hierarchy, and composition	79	82
Product photographyMaterials, reflections, and fine details	8	80
Character and detailAnatomy, clothing, and spatial consistency	62	68
InfographicNumbers, labels, and visual organization	85	62
API price
Per imagelower is better	$0.06	n/a
100 images	$6	n/a
Profile
Released	June 2026	n/a
Weightsopen means: runs locally	open	unknown
Access	API, Web app, local	API
Parameters	9.3 billion	not published
Largest output	2K	4K
Plans in Germanynaming exactly this model	16	7

API prices for one image at 1,024 × 1,024 pixels according to Artificial Analysis.

Sources: Ideogram 4.0 model source (verified Aug 15, 2026) · Wan 2.7 Image Pro model source (verified Nov 1, 2026)

Arena ratings by category

From blind votes on LMArena. “Ahead” means the lead is clear.

No shared arena score in the stored snapshot

The stored benchmark database contains no measurement for Ideogram 4.0 and Wan 2.7 Image Pro from the same arena and category. Older model versions are not used as substitutes.

Compare another matchup

First image modelSecond image model

More matchups

Compare Ideogram 4.0 and Wan 2.7 Image Pro with other important image models.

View the complete image model comparison

Same prompt, two images

The numbers at a glance

Ideogram 4.0

Wan 2.7 Image Pro

All data side by side

Arena ratings by category

No shared arena score in the stored snapshot

Compare another matchup

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