The 11 Best AI Video Generators 2026 (8 of Them Free)

AI video generators have made great strides in recent years and continue to fundamentally change the film and video industry. The market is growing rapidly and more and more teams are using the tools productively.

They make it possible to create high-quality videos from text within minutes.

But how far have these tools actually come? Do they deliver on their promises? Is the video quality really at a professional level? And do the avatars look authentic?

In this article, we take a current look at this fascinating technology in 2025. We present some of the leading AI video generators, highlight their pros and cons, and show what possibilities they offer.

You'll also learn which applications the tools are particularly suited for and what makes a really good AI video generator today.

1. What Is an AI Video Generator?

An AI video generator is an advanced computer program or app that allows you to create videos efficiently. The technology uses artificial intelligence that has been trained on billions of images, videos, and text data.

Today there are several ways to use AI in video production:

1. Creating a new AI video: The video generator takes over the entire video creation process. Text, images, or even simple sketches can be used as input to generate a complete video.
2. Editing or optimizing an existing video: Here, AI helps to sharpen videos, smooth movements, reduce background noise, improve audio quality, or adjust the aspect ratio for different platforms.

Modern AI video generators primarily use text-to-video technologies. This means you simply enter text and the tool creates a video from it – including visual content, matching voiceover, and even animated avatars.

1.1 How Good Are Today's AI Video Generators?

Let's look at a brief scenario of how these tools can be used in practice today:

You want to create a video on the topic "best hiking socks made of merino wool". The process could look like this:

1. Ideation: You use an AI text generator like ChatGPT to generate creative video ideas. Example:
   Create a list of video ideas on the topic "best hiking socks made of merino wool" for [YouTube/TikTok/Instagram]
2. Script Creation: In the next step, you also have ChatGPT (or an AI text generator of your choice) write a complete script for the selected video idea – including introduction, main part, and call-to-action.
3. Video Production: Using a tool like HeyGen or Synthesia, you convert the script into a professional video. You can choose from different avatars and languages.
4. Finishing Touches: With tools like Pictory.ai or Designs.ai, you add matching visual content (B-rolls) or background music.
5. Thumbnail Creation: For an appealing video cover, you can use AI image generators like Midjourney or Canva.

In 2025, these tools are much better integrated and easier to use than before. Some all-in-one platforms are already able to cover the entire process from idea to finished video.

1.2 What Are the Tools Suitable For?

AI video generators are versatile and particularly suited for the following areas:

• Marketing: Creating promotional videos, product presentations, explainer videos, and social media campaigns.
• Education & Coaching: Producing educational videos, tutorials, and interactive training content.
• News & Media: Creating news clips, short videos, and social media content in real-time.
• Film Industry: Use for CGI, special effects, or automated production of short films and series.
• Game Development: Creating animated cutscenes, character dialogues, and trailers.

Thanks to continuous development, the tools are now also suitable for longer and more complex videos – such as documentaries or detailed product demos.

2. AI Video Generators Compared

3. The Video Generators in Detail

Below you'll find detailed information about all AI video tools:

3.1 Synthesia

Price: from $18/month

Templates: 60+

Video Quality: very good

Synthesia* is currently the best AI video generator on the market. You can quickly and easily create videos using AI avatars that mostly look and sound natural.

In total, you can choose from 180+ avatars. Here's a small selection:

Alternatively, you can also create your own avatar that looks like you and speaks with your voice.

Creating videos is incredibly simple:

You have access to 60+ high-quality templates to create your videos. The templates are very good for video tutorials or marketing videos.

The video editor is easy to use and allows you to record screen videos and edit them directly in the app, upload brand assets, or add design elements to your videos. It's also possible to integrate images from Shutterstock and Unsplash directly into your videos.

Pricing

Synthesia has reduced prices by up to 38% in 2025! Previously, there was only one plan with the Personal tier at $29 per month, but now there's also a Free version. This includes one user access, 36 minutes of video per year, and 9 AI avatars.

Alternatively, as a larger company, you have the option of getting a customized offer, which is probably significantly more expensive:

3.2 HeyGen

Price: free plan, then from $24/month

Templates: 400+

Video Quality: good

With HeyGen, you can choose from over 100 avatars and 700 voices to create or translate your own videos.

Creating videos with HeyGen is really simple.

You can simply choose an avatar from the available selection, enter text in the desired language, and the avatar will speak automatically. The video length, resolution, and quality can be individually adjusted. Then you can download the videos or share them directly on various channels.

HeyGen offers four pricing plans and since 2025, the Free tier has become a real free plan. Previously, it was just a one-minute demo version.

3.3 InVideo

Price: free plan, then from $35/month

Templates: 6,000+

Video Quality: very good

InVideo is a powerful video editing software that can also convert text into videos. It gives you access to over 6,000 templates, iStock media, a music library, filters, and more.

InVideo also provides access to over 8 million stock media and an AI that can help you convert text into videos or generate scripts.

With InVideo, you can create a wide range of videos, such as video ads, promos, YouTube videos, intros, and much more. InVideo offers many features for video editing, such as:

• Cutting, rotating, mirroring, or changing the speed of clips
• Adding transitions, masks, overlays, and other effects
• Applying color corrections or preset color filters
• Adding music or voice recordings from the integrated library or your own files
• Removing the background from product images with one click
• Creating multiple brand kits and applying them to any video with one click
• Adding your team and collaborating on your video

Usability

InVideo is easy to use and requires no prior knowledge in video editing.
You can create and edit your video directly in your browser (Chrome) without downloading software or needing expensive equipment. InVideo also offers a mobile app called Filmr that lets you edit videos on the go.

InVideo also has 24/7 live customer support, YouTube and Instagram tutorials, Udemy courses, and a Facebook community to help you with your projects.

Pricing

InVideo currently offers four different plans, one of which is free (but adds watermarks to videos). Annual payment reduces the price by 20%, so you get the Plus plan at $35 per month.
For comparison: In 2024, the price was still $15. Unlike Synthesia, InVideo has taken the opposite approach and raised prices.

3.4 Lumen5

Price: free plan, then from $19/month

Templates: 300+

Video Quality: good

Lumen5 is an excellent online tool for creating AI videos.

The best part is that it's easy to use and you don't need any special knowledge in video editing:

You can create videos from scratch or with the help of AI in just minutes.

Here's how it works:

• Enter a script or text
• Lumen5 automatically finds the perfect tone and image based on the script
• Upload your logo, music, your own text, etc.
• Download and share the video

You can also select a blog post that you want to turn into a great video. You can either convert your entire article into a video or have Lumen5 summarize it for you.

Pricing

Lumen5 ranges from free to customized.

1. Community: This plan is perfect for occasional video producers.

2. Basic: This plan is ideal for individual content creators. It costs $19 per month (billed annually).

3. Starter: This plan is perfect for professional video creators and costs $59 per month (billed annually).

4. Professional: This plan is perfect for large brands and agencies. It costs from $149 per month.

What Is Lumen5 Best Suited For?

Lumen5 highlights two features on their website:

• Turn Blogs to Videos and
• Talking Head Videos.

So Lumen5 uses AI to create a complete video of your blog articles or can summarize them if desired. Alternatively, you can create so-called "talking head videos," i.e., videos in which you (or someone else) speak to the camera, edit them directly in the transcript, and enhance them.

3.5 VEED AI Video Generator

Price: free plan, then from $14/month

Templates: 400+

Video Quality: good

The VEED AI Video Generator by VEED is a powerful AI online video generator that helps you create professional videos in minutes with a simple user interface. VEED can be used excellently as a video editor for cutting, cropping, adding subtitles, and much more.

Here's how it works:

• Upload your video or choose one of the existing videos
• Edit the video by adding text, images, etc.
• Export and download the video

Video Quality

The video quality corresponds to what you make of it. VEED provides you with all possible tools needed to edit and improve videos.

Basically, the AI approach falls a bit short here, as it is limited exclusively to automatically generating subtitles and "improving" some editor functions, such as removing backgrounds and noise.

Pricing

VEED offers the following pricing packages:

1. Free plan: If you only plan short projects with videos less than 10 minutes, you can opt for the free plan. However, it includes a watermark that is permanently visible.

2. Lite: This plan is for everyone who needs simple online video editing features. It costs $11 per month.

3. Pro: This plan is perfect for anyone who needs video translations, lots of storage space, and special brand tools. It costs $28 per month.

What Is VEED Best Suited For?

According to VEED, the VEED AI Video Generator is best suited for marketing, social media, e-learning, and online business, particularly for:

• Intros & Outros
• Promotional videos
• Mockups
• YouTube, Instagram & TikTok
• GIFs

Generally for all content creators who want to improve their video editing skills, build an audience, and increase their interactions/engagement.

3.6 Designs.ai

Price: free plan, then from $19/month

Templates: 100+

Video Quality: good

Designs.ai is an appealing AI-powered content creation platform that helps you turn your blog posts and articles into beautiful videos. You can also quickly create logos, videos, and banners using AI.

Here's how it works:

• First: Paste your text or script
• Select an industry
• Choose a video type and voice you like

That's it. The AI creates a video preview within seconds. Then you can edit your video, add text and music, and create an appealing video.

Pricing

Designs.AI offers two different plans.

1. Basic: This plan is perfect for individuals who want to create videos quickly. It costs $19 per month.

2. Pro: This plan is suitable for entrepreneurs and small teams who need advanced video editing and professional templates. It costs $47 per month.

Again, there's the option to get a custom package, but I believe that's rather uninteresting for most people.

What Is Designs.ai Best Suited For?

Designs.ai is best suited for creating visual content such as logos, presentations, social media posts, flyers, brochures, and similar. With a pleasantly large selection of templates and an intuitive user interface, even people without design knowledge can create appealing and professional-looking designs.

3.7 Synthesys

Price: from $31/month

Templates: 200+

Video Quality: good

Synthesys is a text-to-speech tool that enables users to create human-like voices that can be used in various applications such as animations, video games, audiobooks, podcasts, and more.

Synthesys uses advanced AI technology to create human-like voices that can include emotions and intonations. It offers a wide range of voices in different languages and dialects, making it particularly attractive for people working on multilingual projects.

Additionally, Synthesys offers a fast and cost-effective way to create voice recordings, which is especially useful when time and resources are limited. With Synthesys, you can customize the voice and language of your project individually, making it a unique and high-quality experience.

Pricing

Synthesys plans have now adjusted to other providers. There's a Free, Personal, Creator Unlimited, and Business Unlimited version:

The Personal plan costs from $20 per month and gives you access to Synthesys AI Tools: AI Voice, AI Humans, and AI Image. Additionally, 15 minutes of audio/video material can be generated per month, as well as 100 images.

From the Creator Unlimited plan, there's a Commercial License and creating video and audio material is unlimited.

Who Is Synthesys Best Suited For?

It's particularly well suited for people who need professional and realistic voice output without having to hire a human speaker.

3.8 elai.io

Price: one-minute test, then from $23/month

Templates: 25+

Video Quality: good

Elai.io is run by a global team of AI technology experts and is another leading AI video generator that enables users to create a wide range of video content from text. With Elai.io, you can easily create videos at scale.

You can use the platform to create a professional video from the link to an article or blog post with just three clicks. You first copy the URL of a blog post or HTML text and then select one of the templates from the library. Then you just need to review the video, make changes, and render and download it.

There are over 60 languages and more than 25 avatars to choose from. You can not only select a presenter from the library but also request a personal avatar.

Here are some of the key features of Elai.io:

• Create videos at scale
• Create video from blog or article
• Over 60 languages and more than 25 avatars
• Training videos

Pricing

Elai.io has a free plan plus two other premium plans. If that's not enough, you of course have the option to get a custom offer.

1. Free: This is elai's free plan.

2. Basic: If you want to export 15-40 minutes of video material per month, this plan is right for you. It costs from $23 per month (with annual billing).

3. Advanced: This plan is ideal for larger teams as it offers multiple accesses and significantly more video minutes per month. With annual billing, the plan costs from $100 per month.

For an annual surcharge, you can add more exciting services, such as your "digital twin" as an avatar:

What Is Elai.io Best Suited For?

elai.io is particularly useful for users who want to create training videos without actors, speakers, or post-production. You can also improve your marketing with compelling product videos supported by AI.

3.9 Pictory.ai

Price: Three free videos, then from $19/month

Templates: 50+

Video Quality: good

Pictory.ai is an AI video generator that lets you easily create and edit high-quality videos. One of the best aspects of the tool is that you don't need any experience in video editing or design.

You first provide a script or article that serves as the basis for your video content. Pictory can, for example, turn your blog post into an engaging video that you can use on social media or your website. This is a great feature for private bloggers and businesses looking to increase their engagement and quality. Since it's cloud-based, it works on any computer.

Pictory.ai also allows you to easily edit videos with text, which is perfect for editing webinars, podcasts, Zoom recordings, and more. It's easy to use and delivers professional results in minutes that help you grow your audience and build your brand.

Another great feature of Pictory is creating shareable video highlight reels, which prove useful when you want to create trailers or share short clips on social media. In addition to these great features, you can also automatically add subtitles to your videos and automatically summarize long videos.

Here are some of the key features of Pictory:

• Videos based on articles or scripts
• Edit videos with text
• Create shareable video highlight reels
• Automatically subtitle and summarize videos

Pricing

Pictory.ai offers two plans, Standard and Premium. If that's not enough, you of course have the option to get a custom quote for the Enterprise plan.

1. Standard: In the Standard plan, which costs $19 per month with annual billing, you get 30 videos and 10 hours of video transcription per month, 5,000 music tracks, and 25 text-to-speech AI voices.

2. Premium: The Premium plan costs $39 per month (with annual payment). It offers 60 videos per month that can be customized directly in the app. 15,000 music tracks and 42 text-to-speech AI voices. Plus automatic video highlights and voice-over synchronization.

Both packages can be tested for free.

What Is Pictory.ai Best Suited For?

Pictory.ai is best suited for individuals or businesses looking for a quick and easy way to create engaging designs for social media posts, advertising campaigns, infographics, or similar purposes.

3.10 Wisecut

Price: free plan, then from $10/month

Templates: 5

Video Quality: medium

Wisecut is a cloud-based video editing software that allows simple and intuitive video cutting.

With automatic scene detection, users can edit videos quickly and efficiently without much manual editing required.

Wisecut offers a limited number of video editing features but is still affordable and easy to use. The platform has a limited selection of templates for video editing and supports a limited number of languages.

Pricing

Wisecut impresses with a free plan as well as two premium plans. Here too, we look at the prices with annual payment, and as always – if that's not enough, just get a custom quote.

Who Is Wisecut Best Suited For?

Wisecut is best suited for users looking for a simple, affordable video editing platform to cut videos quickly and efficiently and perform basic editing functions. Wisecut's automatic scene detection also makes it ideal for those who need to quickly cut and edit videos without investing much time and effort in manual editing.

3.11 RunwayML

RunwayML is one of the big names in the AI space and has become one of the market leaders in image and video over the past 4 years.

With its Gen-1 and Gen-2 models, it has set new standards in AI video generation.

In addition to its research work, Runway offers a platform with 30+ different AI tools, including not only an AI image generator and an AI video generator, but also numerous tools for AI image editing, such as animating 2D images, background removal, inpainting, and outpainting.

Runway's text-to-image generator is easy to use and offers not only basic settings for aspect ratio, resolution, and the number of output AI images, but also advanced settings like prompt weight, medium, or various art styles if desired.

4. What Must a Good Video Generator Offer?

In the previous chapter, I presented eleven (sometimes less well-known) AI video generators with all their strengths and weaknesses.

As an additional decision aid, I'd like to introduce some must-haves that you definitely shouldn't do without in a tool:

4.1 Large Selection of Templates

For an AI video generator to be used flexibly, it must be able to implement different types of videos. Ideally, you only need one tool for social media posts, marketing videos, or educational content.

When choosing your tool, make sure it's equipped with enough templates.

4.2 Monthly Limits

When you decide on a video generator, you should always pay attention to the monthly limits. Some limit the number of videos, others the number of minutes to be processed.

Before purchasing such a tool, you should think about what makes sense to you and for what purpose and to what extent you want to use a generator.

At Gradually AI, we currently don't create long videos, so we would rather pay attention to the minutes to be generated than the number of videos.

4.3 Clear and Fast Backend

If it were up to me, the user interface of an AI video tool can't be clear and tidy enough.

I want to navigate a simple and clear menu structure and find all features immediately. The video creation process should also be kept as simple as possible, and the editor shouldn't be overloaded with buttons and settings.

4.4 Fast Video Editing and Rendering

What annoys me most about AI video tools is when it takes a very long time until a finished video is rendered.

Sometimes the creation itself only takes a fraction of the rendering time.

Of course, this also depends on what input and output you use. Post-processing a 4K video recording simply takes more time than creating a low-resolution text-to-speech video.